Wednesday, 14 December 2022

It's time to #BeatTheCheats with Tabu!

 
Team up with Tabu to #BeatTheCheats
 
Dear Saurabh Kumar Sen,

The rise of digital banking and payments has revolutionised the country, and like every new innovation, the good is often accompanied by the bad. There is a rise of digital frauds, where unwary customers are tricked into compromising the safety of their bank account and lose their hard-earned money. Thankfully, such frauds can be avoided with a few simple tips.

ICICI Bank and ICICI Foundation are here with a new #SafeBankingForAll awareness campaign for all the citizens of the country. The three-part video series interestingly shows the world of everyday fraudsters and their modus-operandi. The National Award winning actor Tabu tracks them and shows how everyone can #BeatTheCheats.

 
 
We urge you to watch & share these videos as much as possible to spread awareness about these fraudsters and how you can safeguard yourself, your friends and family.

Let's all come together and help each other to #BeatTheCheats.

 

Regards,
ICICI Bank
 
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